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Saturday, April 25, 2009

Behind The Video - Devozione and Negativity


Hey guys! I had these clips for a while on my Behind The Videos YouTube site on http://www.youtube.com/ItsCreativeSoul. Thought I'd also share that here on my blog since this is about Behind The Scenes and Extras. These are original Behind The Videos for Devozione and Negativity found on my original channel at: http://www.youtube.com/xcreativexsoulx.

The story of Devozione began when I got inspired by the Gucci cologne commercial as well as other brand name perfumes. Devozione means Devotion in italian.
The inspiration for it is for devotion to our Lord. The charm around the cologne it is actually a rosary my Aunt got me from Italy. I wanted it to be a subliminal message for those who understand what it's possibly about.




The idea of Negativity comes from our negative thoughts that come through our mind. I had this interpretation of putting negativity in human form. I wanted to show everyone what it does to us and I know people can relate and understand as we go along the video. When it arrives we usually try to shove the thoughts away. And I wanted to do a meaningful music video with a lil' bit of comedy.

The inspiration for the make-up came from Silent Hill. The nurses had veins sort of popping out so I designed negativity to be this way. Ideal look has to be freaky since negativity is bad and nobody wants it around so that's where that whole idea came from.



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